Social media as operant conditioning

Insight of the day: Social media is a massively distributed operant conditioning machine that rewards people into conformity. Conformity to what? Here’s the novel wrinkle: anything. The owners of social media really don’t care where the bandwagon you jump on is going, as long as a lot of people jump on; people whom they will be able to sell. Social media networks alter society through the intrusion of information designed to trigger montetizable responses. And that’s a problem. (Paraphrased from user hey! on slashdot)